Thursday, October 30, 2014

Interrogating the Presentation of Gender in Sports Advertising

http://www.youtube.com/watch?v=xktClf_d188&spfreload=10

This Carl's Junior Super Bowl commercial features Terrell Owens (TO), a former 15 season wide receiver of the NFL, being handed a burger from a woman who represents love. Not only is the color scheme alternating (dark being hatred in Philadelphia and light and bright being represented in what I'm assuming is California) but the women in each of these roles is drastically different as well. The more than half naked, blonde, large busted woman represents the love of his former professional career while the dark side happens to have fully clothed women, and TO doesn't directly interact with either of them. The love is a woman bringing him food and wiping off his mouth as he's eating, typical woman fawning over a man, she's his mistress. While on the side of being hated, he doesn't have any interaction with people other than a young boy (who looks to be African-American) telling him that he sucks. This commercial exemplifies that (stereo typically "hot") women belong to men as objects of their attention. It also divides race lines even further. While there is a darker complected woman next to TO in the commercial she is not clearly any one race and also does not have a speaking role. This is very much showing the example that it is rare for people of color to "make it big," and in another way stating that there's little chance for women to be seen as beautiful unless they are portrayed in a certain light.

"Terrell Owens Official Website- Six Time Pro Bowl Wide Receiver and Philanthropist." NexGEN Gallery RSS. Web. October 23, 2014.

Tuesday, October 21, 2014

Exploring the Hegemonic Gendering Process


  
In our dominant US society, “Real Women” are categorized as sexy, demure, appealing, appeasing, maternal, eccentric, and slender but with a thick form in certain parts of the body, creative, artistic creatures. If you notice, some of those words are contradictory.  This is because women are supposed to be the right amount of public beauty with the right amount of bedroom fun for their husbands or male lover. Because they have to be married, which speaks to the fact that they have to have children as well, and if not yet married they should show interest in men and be actively seeking their male mate. All these “have-tos” and “do’s and don’ts” are part of the unrealistic characteristics that make a “perfect” woman. Showing emotion is expected, but annoying and generally unwanted in conversations with a man, but is also looked down on or seen as inferior when it’s “girl-talk.”

This first song demonstrates and makes fun of the "norms" that have dominated country music recently. 
The second song, while I personally like it, feeds in to the aforementioned stereotypes. 


 

I think a “Real Woman” is someone who follows her passions in life. Whether she wants to join the Army, or be an Air Force wife, or even be a man. I think that people in general should take responsibility for their actions. This includes but is not limited to: raising children that you birth or making sure that they are taken care of elsewhere, speaking your mind and loving whoever you so choose and not keeping quiet for fear that you’ll be rejected by society. As far as challenging the status quo, I think the show Orange is The New Black is perfect because it shows so many variations of women. Between their passions, backgrounds, lifestyles, and past and present experiences, the writer’s of this show made a point of including every type of “Real Woman” that they could with all different choices and directions in life. In my life, the women that I think of as “Real Women” vary incredibly. My 10th grade Humanities teacher that came to America when she was 5-years-old, joined the Air Force and then got married and had two kids, my best friend who moved out of her hometown of Lodi to Monterey with 5 dollars and is now living with her boyfriend and expecting her first child and is financially independent from even her roommate-boyfriend, my Great-Aunt who was in Hells Angels with her husband of forty years and never had kids, my sister who is a lesbian and lives with her girlfriend, and my mother who raised me being both the dad and the mom in our household.

This song is also a country song that I think perfectly explains being yourself that I agree with when I think of a "Real Woman."